Kappahl is on a journey within innovative and modular fashion development, and when they launched a new dress with modular design, I was involved in creating a campaign to inspire customers how to build and use their wardrobes in a more efficient way, with one dress for many occasions.
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CREATIVE IDÈA AND ART DIRECTION
MEDIA: ONLINE, PAID ADS, YT, SOME, TIKTOK, PRESSRELEASE, GIFT PRINTS.