Konserthuset

A project based on the question: "How do we attract more young adults to visit Gothenburg Concert Hall?"

How do we attract a younger audience?
In a brief from Gothenburg Concert Hall and the Gothenburg Symphony, the goal was to get a younger audience to discover classical music. They wanted to showcase a modern selection and attract a generation of young adults to visit the world-renowned building to experience the music, acoustics, architecture, and enjoy a whole new cultural offering.

Playfulness and clarity
To achieve visual clarity and great impact, I created a typeface that instinctively conveyed something about the sender. I photographed the orchestra's instruments and shaped the letters, as well as a logo that felt unique, playful, and youthful.

The visual identity was implemented on marketing materials such as posters and program brochures.